Time to pontificate. It's all about ME ME ME ME!!!! Blogs are GREAT!
Anyway - there's an article in TIME that covers some of the new comeback and "pseudo-comeback" TV shows that are out there - as celebrities who were popular in the 80's and 90's try to do something to revitalize their careers. And there's a quote from one of them - "she tells her sitcom's producer how much better she was treated on her show 'I'm It'. 'You know what?' he says. 'you're not It anymore.'"
So many people, including moi, really worry that we become irrelevent as we age. To some extent it's true. As we get older- we are less and less the targets of the mainstream media. Part or most of that is the inherent bias of media providers - that they want to target the "elusive 19-34 year old male market". At one time in American media - this wasn't the case. I think movies, TV, etc. didn't focus on demographics to the point that demos. were the ONLY basis of entertainment production. The truth is, if only demographics had been used 40 years ago like they are today, some of the most popular shows ever, like "Bewitched" or the "Brady Bunch", would never have been made. Not that I think these are great art, but they have been influential in american culture, and something that most adults share (sick as it is) as a point of reference.
But - it's also a two-way street. As we get older, I think we're also less likely to want to keep up with mass-media anyway. I love music, but the older I get - it's not that I'm stupid or uninterested in things, I just don't care as much. My internal dialogue is much more about what's going on in my head and job, etc. rather that keeping up with the life of Britney Spears.
I have a lot less time in general, and what I do have, I want to guard jealously. It's so funny too - because when I was a kid, I didn't understand why my parents weren't just DYING to see the latest Stephen Spielberg movie or hear the latest album by the Cure, not only weren't they enthused, they didn't even seem to CARE. What was wrong with them?
So - for has-been stars that are trying to revive a career, I have to wonder what the motivation is (no pun int.). Doesn't everyone, as they get older, move into work or endeavors that and more appropriate to where they are in life? I'm probably assuming too much here, but even for people that aren't great intellectual heavyweights - who wants to be running around trying to be an action hero star at the age of 60? Even celebs like Clint Eastwood and Paul Newman, who have had very successful careers into older age have success because they are able to put some ironic perspective into what they're doing - they know they aren't young tender matinee idols out for a shot on the screen.
But - I don't think like most of the population. To me - the older and more financially secure I get, the more I want to be able to reflect and actually take my time to THINK about something and debate its merits or lack thereof in my mind. I want to do things that are less reliant on physicality. Why don't other people want this as well? I think there's a strong denial going on. People think they can go on being Tom Cruise until they're 60 - and the joke is, not even Tom Cruise can.
So - why do people care that they aren't catered to by the media? Basically, media is driven by advertising dollars, and ad-agencies know that they probably can't influence older audiences as much. Older audiences don't spend their money on the same things as young people, but are more likely to spend more money on bigger, more expensive big-ticket items. So - they do spend, and significantly so, but are more likely to buy the products they buy anyway, and probably less likely to be swayed by ads, etc. Or so the thinking goes.
The flip side of this is that marketers are selling to younger audiences likely to be swayed by ads, and thus get more bang for their advertising buck. But think about this - with such intense drive and competition to advertise products, this means that the major portion of the American advertising industry preys upon irrationality of the young. The fact that they are vulnerable and able to be influenced. And that's pretty much it.